I Prefer the Term ‘Nowfulness’ Over ‘Mindfulness’

Here I wish to register my personal dissatisfaction with the term mindfulness, which I find obscure and confusing. It smacks of bad translation, perhaps by someone who learned English as an adult and maybe subscribes to that misolinguistic cargo-cult of You Don’t Really Need To Master Grammar To Make Yourself Understood. Also, I suspect it was someone held in great reverence by fawning religious devotees who either didn’t want to risk committing a sin by questioning their “master’s” ill-conceived neologism, or worse, actually liked this bit of jargon, and this mainly because of its obscurity.

Anyway, in it’s place, henceforth (and until further notice) I shall try to use nowfulness, which is in my opinion much more transparent, given that the actual nuts-and-bolts practice of so-called “mindfulness” appears to me to boil down to filling one’s mind with stuff that’s happening right now.

Hope that’s useful!


Image Credit: Image by mleonascimento0 from Pixabay

9 Comments

    1. LOL. Yeah, I think I came across that one myself. Perhaps the writer was referring to the actual behavior or state-of-mind, which does strike me as straightforward. Isn’t there some principle of good writing that states that a sentence that begins with a qualifier like “clearly” or “obviously” is probably neither, for if the expressed proposition were truly clear or obvious, it wouldn’t need to be described as such. Much has been and more and more is being written about the notion of mindfulness, but I wonder if that would have happened had we called it something more descriptive like nowfulness.

      Great to hear from you Lin! šŸ™‚

      Liked by 2 people

      Reply

      1. You just reminded me of a book called “The Power of Now”. I haven’t read it but it attracted my attention because of the title, I’m glad it wasn’t called the power of mindfulness
        Great to hear from you too! šŸ™‚

        Liked by 2 people

      2. Exactly! It seems to me that whenever we read about “mindfulness” the ensuing discussion is all about “being here now”, “in the moment”, etc. So why use a label that obscures this? Personally I suspect that it may be a marketing ploy. A cryptic term like mindfulness creates mystery that can only be solved by buying something (books, courses, apps, etc.) A term like nowfulness might not sell as many books. etc. on the topic.

        Liked by 2 people

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